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Help turn our dream into reality! Join us at the refinement and bulk production phase. Pre-order now to be at the forefront of testing and receive our shorts in spring. Your support is crucial in redefining running gear and sustainability.
Hookolo was born out of my own frustration of not having the optimal running shorts while training for (half) marathons and a triathlon.
Jul - Sept 2023
Prototype 1 and 2 took shape. We also began conversations with running enthusiasts to understand the diversity of ideal running shorts
Our partnership with a renowned manufacturer, trusted by Olympic teams and Ironman athletes, was sealed. Pre-orders went live.
Nov - Dec 2023
We embark on an intensive design refinement process, crafting quick samples to perfect our running shorts.
The dream becomes reality as we enter bulk production. Stay tuned for the launch of your ideal running shorts!