Improve your run

Innovative, sustainable, and performance-driven shorts that redefine your run.

  • Jun 2023

    Hookolo was born out of my own frustration of not having the optimal running shorts while training for (half) marathons and a triathlon.

  • Jul - Sept 2023

    Prototype 1 and 2 took shape. We also began conversations with running enthusiasts to understand the diversity of ideal running shorts

  • Oct 2023

    Our partnership with a renowned manufacturer, trusted by Olympic teams and Ironman athletes, was sealed. Pre-orders went live.

  • Nov - Dec 2023

    We embark on an intensive design refinement process, crafting quick samples to perfect our running shorts.

  • Q1 2024

    The dream becomes reality as we enter bulk production. Stay tuned for the launch of your ideal running shorts!